For Australian brands looking at China. Since 2009, our affiliated company in China has represented dozens of Australian brands, large and small, through mother-and-baby stores, pharmacies and online. We help you choose a route, get the product ready and build sales after launch.
Australian baby care brands on display at a trade show in Shanghai.
CHOOSE THE SUPPORT YOU NEED
Two ways to work with us.
01
Market services
Most of our work. You keep control of sales; we provide the services you need in China.
Registration and filing support
Online store management on Tmall, JD.com and Douyin
Content and social media: Xiaohongshu creators, Douyin short video and livestreams, WeChat
In-store promotion, staff training and trade shows
02
Sales channels
Selective. We look closely at each product before taking it on.
Cross-border e-commerce
General trade import, with our affiliated company as the importing agent
Distribution through mother-and-baby and pharmacy chains
GET THE ROUTE RIGHT
Before you ship.
Rules in China differ by product category: what can be sold cross-border, what needs registration or filing, and what the Chinese label must say. We check these first, so the route fits the product.
EXPERIENCE ACROSS CHANNELS
Australian brands we have worked with in China.
Our affiliated company has worked with Australian brands in China since 2009. They include MeiMei baby care, which was presented in the Australian Pavilion at the 2010 Shanghai World Expo and sold nationally through mother-and-baby stores and online, as well as GAIA and Nature's Care. For these brands, the work covered both offline and online channels, with promotion in store and online.
An international vitamin brand building its presence on RED (Xiaohongshu).
For this brand, our affiliated team in China brought search-led content and advertising together with an in-app buying journey. People could discover the brand, explore relevant information and move towards a purchase within the platform.
The lesson for a new market: plan what happens after someone first notices your brand, as carefully as the content that gets their attention.
Advertising connects interest with the in-app buying journey.
A summary of the project approach.
START A CONVERSATION
How we start.
01
Tell us about the product and what you want to achieve in China.
02
We check the category rules and suggest a route.
03
We agree the scope, then get started.
Questions before you begin.
Do I need a company in China?
Not always. Many brands start through cross-border e-commerce, or through general trade with our affiliated company as the importing agent. We will tell you what applies to your product.
Which products do you take on?
Health, baby, personal care and food brands. We have no fixed exclusions, but we look at each product before we commit.
LET’S TALK ABOUT YOUR PROJECT
Let’s talk about China.
Tell us about your brand and the next market you have in mind.
